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Advertising watchdog moves online

Advertising Standards Authority moves online

1 September 2010 Last updated at 12:13 Help

The Advertising Standards Authority (ASA) is extending its remit to cover the online realm.

It means that online marketing and ads will, from 1 March 2011, be subject to the same strict advertising rules as traditional media.

The ASA will also have the power to ban marketing statements on social networks such as Facebook and Twitter

Last year the body received over 3,500 complaints but over half of the adverts were outside of its remit.

Julia Caesar reports.

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Quicklinks:
- Play Snow predicted for much of UK- Play Heavy snow could be on the way in UK- Play Dog's death ends cat owner battle- Play Are councils ready for snow?- Watch Are councils ready for snow? - Listen Dog's death ends cat owner battle - Watch Temperatures 'set to reach -12' - Watch Hackers breach FBI-UK police call - Watch Can Germany teach UK about banking? - Watch Review of Chris Huhne's political career - Watch Clegg: Huhne has done an outstanding job - Watch Huhne made 'the right decision' - Watch Chris 'can rub people up wrong way' - Watch Tett: Don't blame just the bankers - Watch MPs 'should admit mental health issues' - Watch MPs and the stigma of mental illness